resume 🧠

Benjamin Peralta

benperalta24@gmail.com | +1 (469) 877 9220 | Irving, TX

A challenge excites me most | Chelsea FC | New Music Fridays is my favorite day of the week | UFC Saturdays are second | beat me @ chess

solution

Native app for management
and optimization communication
between parents and their toddler nanny

Parents Onboarding

After the parent has logged in through one of his social media profiles the app forwards him to chat with a bot that will take the information about the toddler.

Nanny’s Onboarding

All the information that was received during the parent's onboarding will be displayed to the nanny.

Home Instruction

To decrease unnecessary engagement with explanations to the nanny the app will allow adding AR notes around the house.

Home Instruction

So that the nanny can easily find what she needs.

Nanny’s Interaction

On the nanny's home page she will see all the messages left for her and enter the information about the toddler's agenda.

Parents Interaction

On the parents home page they can see all the info collected during the day in a quick and easy scan.

Experience

WasteFree

Marketing Director | Dallas, TX | Jan 2024 – Present

‍

  • Designed and launched a company website within two weeks, catalyzing immediate growth with 950+ units sold and $250k+ in contracts during Q1 2024.
  • Overhauled email marketing approach, lifting open rates from 5% to 30% by aligning send times with common trash pick-up days and crafting targeted journey templates.
  • Single-handedly developed an MVP tracking software in three weeks, outperforming existing competitor solutions and streamlining operational processes.

Centerstone Group Inc.

‍Digital Marketing Consultant | Las Vegas, NV | Jan 2023 – Present

‍

  • Crafted and executed tailored social media and paid advertising campaigns, strengthening the firm's position in the competitive legal services market.
  • Shifted marketing focus to video content, creating impactful campaigns that tapped into industry pain points, leading to measurable increases in conversion rates.
  • Established comprehensive A/B testing protocols, cultivating a data-driven approach to campaign refinement and team decision-making.

Entrepreneur

‍Founder | Dallas, TX | Feb 2021 – Dec 2022

‍

  • Created Experia View, a blockchain-based movie trading platform, growing user base to 20,000+ and forming a key partnership with Dapper Labs.
  • Built itin.support to simplify ITIN application processes, demonstrating proficiency in navigating intricate legal and financial systems.
  • Developed Confession[AI], a digital platform offering private spiritual guidance, serving users seeking Catholic sacramental support in a modern format.

AlgoPear

‍Product Marketing Manager | Dallas, TX | June 2019 – Jan 2022

‍

  • Led a company-wide rebranding effort, enhancing market visibility and securing a spot in a top-tier accelerator program.
  • Constructed a multifaceted digital marketing plan encompassing website optimization, social media engagement, and content strategy, resulting in a 10,000-person product waitlist.
  • Contributed significantly to securing $1.2M in seed funding through strategic brand positioning and product narratives, showcasing strong fundraising acumen.

JBK Tax & Multiservices

‍Marketing Manager | Dallas, TX | Aug 2015 – May 2019

‍

  • Implemented an integrated computer system, enhancing inter-team communication and operational efficiency.
  • Devised and rolled out targeted marketing campaigns and a referral program, propelling revenue from $70K to $240K in a two-year span.
  • Bolstered online presence through strategic website updates and consistent blog content, complemented by curated business events to deepen client relationships.
  • Guided a two-person team while managing tax processing for dependents, ensuring strict adherence to evolving tax regulations.

Skills:

Marketing Strategy | Social Media Campaigns | Paid Advertising | Video Content Creation | Data Analysis | Blockchain Applications | Financial Platform Development | Brand Development | Web Design | Content Strategy | Investor Relations | Digital Systems Integration | Customer Loyalty Programs | CRM Implementation | Event Coordination | Team Leadership | Tax Procedure ComplianceSoftware & ToolsGoogle Ads | Google Analytics | TikTok Ads | Meta Business Suite | Webflow | WordPress | Figma | Canva | KapWig | Brevo | HubSpot | Monday | Microsoft Teams | Firebase | Cloudflare | React.js | Node.js | FLOW Blockchain | Slack | Zapier | SEMrush