WasteFree is a Valet Trash / Recycling service provided to residential communties around Texas and neighboring States. The doorstep trash collection service provides a simple way of clearing the trash from communities in the late hours of the night, while reducing the amount of work is needed from a resident to take their trash out daily.
Tasked me to build their online presence and marketing department. With a outdated one page website, they averaged 20 visits a year for the last 4 years, and acquired most of their leads via cold calls. Upon arriving I was able to help secure 4 property contacts in the first quarter, completed the website, and helped create automation for email marketing.
Create Online Presence & Create Organic Traffic
Create Marketing Email Automations
Rebuild Operations Software
I learn an immense amount about the business, how it worked, and most importantly the business modal. I felt strongly on decline of this modal after looking at numbers over the years. The main problem we faced was keeping service consistent, and hiring. Both steamed from software problems we paid over 20K a year for.
Leaving WasteFree, the website had over 250 weekly visitors and averaged four verified leads monthly, with an 80% closing rate. I built an operation software to replace theirs when their contract expired in January, and I removed myself from the company and now work as a freelancer for them. My contributions included: New Logo | New Website | Operation Software w/ Mobile Application | SEO automation.
