Centerstone Group has created the most comprehensive, time-tested resolution process in the timeshare exit industry. Group of timeshare and timeshare relief experts with years of experience and a deep knowledge of the timeshare industry and how to navigate release for our clients.
As a Digital Marketing Specialist at Centerstone Group, a law service provider assisting clients in navigating timeshare complications, I have been responsible for the strategic planning, execution, and in-depth analysis of social media campaigns and paid advertising channels.
Properly configure Google Ads and Facebook Ads.
Bi-Weekly Reports that highlight the key changes and metrics compared to former weeks or seasons.
Generating successful content to populate our paid advertisements
Perhaps most significantly, I was responsible for developing thorough reports based on these analytics. My detailed presentations not only delineated the campaign results but also outlined our discoveries from various testing and conversion comparisons. This organized, comprehensive reporting allowed for data-driven decision-making within the team and provided clear directives for optimizing our marketing strategy based on solid evidence. Overall, my role required a mix of strategic thinking, innovative marketing techniques, and analytical proficiency to maximize our reach and impact while providing valuable insights to the team.
Upon joining the team, I overhauled the existing campaigns, replacing them with innovative, targeted initiatives designed to foster more compelling and impactful connections with our audience. One of the most notable shifts I pioneered was the transition to video marketing, specifically scare campaigns. These campaigns, rather than taking a direct sales approach, leveraged fear as a tool to resonate with our target audience—those currently entangled in timeshare agreements. This method involved the use of AI-voiced captions overlaying stock resort footage, starting with "Did you know..." and ensuing with alarming industry facts. This strategy offered a stark departure from conventional advertising methods and proved to be a critical differentiation factor in our market.
